International Fellowship Journal of Interdisciplinary Research

Factors of Women Entrepreneurs’ success in Small and Medium Enterprises (SMEs) in Bangladesh

Nusrat Sharmin Lipy , Md. Mahmudul Hasan, Md. Habibur Rahman — Thu, 29 Apr 2021 00:00:00 +0000

Main objectives: The success of women entrepreneurship depends on different social and economic aspects. The success of women entrepreneurs in Bangladesh is also very challenging especially in the southern part of the country. This study aimed to investigate the key factors affecting the success of women entrepreneurs in SMEs in Faridpur city. Background problems: Lots of studies and discussions have been taken place regarding the role of women entrepreneurs across the world. As well as the success of women entrepreneurs in Bangladesh is also very challenging especially in the southern part of the country. Novelty: The study took into consideration the broad factors contributing to women entrepreneurship and applied such factors in particularly in the Faridpur district. Research Method: This study was conducted on 67 women entrepreneurs (N=67) of Faridpur city using a convenient sampling technique. The collected data were processed and then analyzed using SPSS. Structural equation modelling was applied to test hypotheses. Findings: The study revealed a bunch of factors that affect the success of women entrepreneurs among these psychological and motivational factors affect significantly and positively the success of women entrepreneurs in SMEs. Contribution: The survey results also show that women entrepreneurs face a range of challenges including financial, technological, lack of proper training, family and mentor supporting, competent staff, and networking for doing business in Bangladesh. Conclusions: The descriptive statistics, correlation, and regression analysis were carried out to identify the important determinants of the success of women entrepreneurs. The implications of this study are elaborated along with some recommendations.

The Influence of Social Media Advertising Values on Consumers Purchasing Intention in Somalia

Sun, 25 Apr 2021 00:00:00 +0000

Background of the problem: Due to the absence of internet facilities and strangeness on the part of regional customers, particularly the countryside and some states residences are not aware of social media advertising existence, social media advertising is still at the beginning of advancement Somalia. Main objective: This study's main objective is to understand the impact of social media advertising on the purchase intention of consumers in Mogadishu-Somalia by employing Ducoffe’s advertising value model. Research methods: a quantitative study was used, and the participants totalled 182. The data was collected using a convenience sampling technique. A structured questionnaire was utilized to gather the data through the social media platform, especially Facebook and WhatsApp and analysed employing exploratory factor analysis and multi regression analysis. Findings: Results signify that there is a significant relationship between informativeness, entertainment, credibility, the overall perceived value of social media advertising and the purchase intention of consumers who are living in Mogadishu-Somalia. Contribution: Social media marketers in Mogadishu-Somalia should develop an innovative, cutting-edge, information-rich, full entertained of social media advertising, maintain the trustworthiness of their ad’s campaigns, and enhance the perceived value of social media ads to lure and urge the purchase intention of the consumers. Conclusion: All the independent factors (informativeness, entertainment, credibility, and perceived value of social media advertising) have a positive impact on consumers' purchase intention. Therefore, it is recommended for marketing professionals to carefully plan and design their advertising campaigns to lure their target audiences' attention.

Factors Affecting the Audit Quality in Bangladesh

Mohammed Moin Uddin Reza, Towfiquzzaman — Sun, 25 Apr 2021 00:00:00 +0000

Main Objectives: The study mainly focused on different factors which actually affects the audit quality. The principal goal of the report is to comprehend the association between quality and various variables of audit influencing it. Background Problems: In Bangladesh, a series of market crash and manipulated financial statements questioned the audit quality which as a consequence degraded market confidence. Identification of the influential factors towards audit quality can be the steppingstone towards facing the problematic situation. Novelty: 11 factors along with new factor like external manager review was incorporated to work with and to see the impact of each factors. This was unique in nature as the combination of factors were not researched before. Research Methods: Descriptive statistics and Regression model were used for the analysis. The samples were collected randomly which mainly included article students of different firms. Paper based survey was conducted to bring out the responses. The regression model helped us to formulate the significant components which mostly affected the essence of auditing and its nature. Finding /Results: Audit quality was perceived high, and the respondents assumed that audit review by an external manager of the team had considerable amount of influence over audit quality followed by internal control. It was also visualized that number of client/assignments of a firm inversely impact the audit quality. Contributions: The influential factors were identified which can be studied or regulated to retain the reliability and confidence of the market which is significantly influenced by the audit quality. Conclusion: It can be concluded that the study was successful in identifying the factors affecting the audit quality in Bangladesh which creates an avenue for the concerns to look into the subject for improvisation.